Kraft Heinz Cookie Policy - Version 1.1

What Are ‘Cookies’? 

Cookies are small files placed on your computer or device by a website or mobile application. The cookie does contain a unique ID assigned to your device, but does not contain personal information such as your name or email address. The cookie helps to navigate from page to page on a website, to provides secure connections and to recall your preferences from a previous visit, when you return.

You have the right to block and remove cookies but doing so may interfere with your browsing experience or mean that some features and services cannot be provided to you.

 

What do we use Cookies for?

We use cookies to analyse the flow of information; customize the services, content and advertising we offer; measure promotional effectiveness; and promote trust and safety. Some of our services can only be provided using cookies.

We use both first party cookies (Kraft Heinz cookies) and third party cookies, which are cookies provided by other people’s websites.  For example, a third party content provider might provide a cookie when you access content hosted on their site.  We do not have access to those third party cookies and their providers will have their own cookie and privacy policies, which we encourage you to read.

More detail on how businesses use cookies is available here: http://www.allaboutcookies.org/

 

Different Types of Cookies

Cookies can be grouped into the following types:

  1. Strictly Necessary Cookies
    Some cookies are essential for the operation of the Site. For example, cookies that allow us to identify registered users and ensure they can access the website. If you opt to disable these cookies, you may not be able to access all of the content of the website.

  2. Performance Cookies
    Performance cookies are used to analyse how people use the Site and to monitor Site performance. Analysing use allows us to improve the Site by identifying popular content and monitoring helps us to spot and fix problems quickly.

  3. Functionality Cookies
    Functionality cookies are used to allow us to remember your preferences for helpful features, such as providing the Site in a different language.

  4. Marketing Cookies
    Targeting cookies are used to help in providing users with adverts that are relevant to them by collecting information about their browsing habits and Site usage.  They can also be used to allow third parties to display relevant and personalised ads to users through their networks, to measure the effectiveness of advertising campaigns and to limit the number of times you see the same advert.

  5. Social Media Cookies
    Social media cookies allow users to interact more easily with social media, such as Facebook and Instagram. We do not control social media cookies and they do not allow us to gain access to your social media accounts. Please refer to the relevant social media platform’s privacy policies for information about their cookies.

 

Google Analytics

Google Analytics is a popular cookie-based web analysis service provided by Google Inc, which we use to monitor how visitors use our Site, to compile usage reports and to help us improve the Site.

Please see Google’s privacy policy here for further information on the data Google collects and how it is processed.

If you prefer to not have data reported by Google Analytics, you can install the Google Analytics Opt-Out Browser Add-On, by following the instructions here.

You may also opt out of Google's use of tracking technologies by visiting the Google advertising opt-out page here.

 

Facebook Ads

We use Facebook services to deliver our adverts to you.  You can control how Facebook uses data to show you ads by using your ad preference settings in Facebook. Further information about how Facebook uses personal information can be found are:

  • https://www.facebook.com/policies/cookies/
  • https://www.facebook.com/about/ads
  • https://www.facebook.com/ads/preferences/edit/

On your Facebook ad preferences, you will see that ads may be delivered to you according to 'interests' or specific advertisers and you can manage your ad preference settings for both of these.

You may also be able to use your device settings to configure your advertising preferences.

Where you have opted out of receiving targeted advertising, you may still see non-targeted online adverts from us, if your ‘interests’ settings on Facebook are aligned to an audience segment (pre-defined by Facebook) that we are associated with. The display of such ads is controlled by Facebook, not us.

 

The Cookies We Use

Listed below is more information about the cookies we use, what they do and how long they remain on your device.

‘Session’ cookies only remain until you close your browser and ‘Persistent’ cookies will have a set end date but that will vary.

Strictly Necessary Cookies

Name

Domain(s)

Use

Expiration

__RequestVerificationToken

bullseyebbq.co.uk

An anti-forgery token preventing other users from forging the link.

Session cookie

BNI_persistence

heinzbaby.co.uk
bullseyebbq.co.uk

Tracks the server the website is served on.

10 minutes

 

Performance Cookies

Name

Domain(s)

Use

Expiration

_ga

heinz.co.uk
kraftheinzcompany.eu
heinzbaby.co.uk

Google Universal Analytics used to track unique visitors.

2 years

_gat

kraftheinzcompany.eu
heinzbaby.co.uk

Manages the rate at which page view requests are made.

1 minute

_gid

kraftheinzcompany.eu
heinzbaby.co.uk

Distinguishes users and tracks if they have visited the website.

24 hours

ASP.NET_SessionId

All Kraft Heinz websites

Browser cookie used for analytics, security, and site personalization.

Session cookie

JSESSIONID

All Kraft Heinz websites

New Relic used for session tracking.

10 minutes

NET_SessionId

heinz.co.uk

Uses information about browser /operating system and IP address for site performance.

20 minutes

SC_ANALYTICS_GLOBAL_COOKIE

heinz.co.uk

Used for web analytics to identify repeat visits by unique users, for Sitecore CMS.

8 years

DV

google.com

Collects information about how visitors use the site.

Persistent cookie

NID

google.com

Google Analytics customization cookie. Used by the Google +1 sharing button, and is required for linking content to Google 1+ account.

6 months

SAPISID

google.com

Google Analytics customization cookie. Used by the Google +1 sharing button, and is required for linking content to Google 1+ account.

2 years

SID

google.com

Google Analytics customization cookie. Used by the Google +1 sharing button, and is required for linking content to Google 1+ account.

2 years

SSID

google.com

Google Analytics customization cookie. Used by the Google +1 sharing button, and is required for linking content to Google 1+ account.

2 years

HSID

google.com

Google Analytics customization cookie. Used by the Google +1 sharing button, and is required for linking content to Google 1+ account.

2 years

1P_JAR

google.com

Gathers website statistics and tracks conversion rates.

1 month

__utma

google.com

Used by Google Analytics to distinguish users and sessions.

2 years

__utmb

google.com

Used by Google Analytics to track visitor behaviour and measure site performance.

30 minutes

__utmc

google.com

Used by Google Analytics in conjunction with other cookies to determine new sessions.

Session cookie

__utmt

google.com

Used by Google Analytics to limit the collection of data on high traffic sites.

10 minutes

__utmz

google.com

Used by Google Analytics to identify the source of traffic to the site.

6 months

 

Functionality Cookies

Name

Domain(s)

Use

Expiration

_atshc

heinz.co.uk

Supports functionality of sharing links to social networks such as Facebook.

Session cookie

amoycouk#lang

amoy.co.uk

Creates the language setting.

Session cookie

bullseyebbqcouk#lang

bullseyebbq.co.uk

Creates the language setting.

Session cookie

cookiebar

amoy.co.uk

Hides the cookie banner if user accepts.

30 days

cookies_warning

heinzbaby.co.uk

Hides the cookie banner if user accepts.

30 days

heinzbabyuk#lang

heinzbaby.co.uk

Creates the language setting.

Session cookie

heinzcouk#lang

heinz.co.uk

Creates the language setting.

Session cookie

heinzfoodservices#lang

kraftheinzfoodservice.co.uk

Creates the language setting.

Session cookie

kraftheinzfoodservicenl#lang

kraftheinzfoodservice.nl

Creates the language setting.

Session cookie

WS_pecr-ga_cookie_perm

all Kraft Heinz websites

To inform if users have accepted cookie policy.

Until user removes

YSC

youtube.com

Allows users to view Youtube videos.

Expires when session ends

 

 

Marketing Cookies

Name

Domain(s)

Use

Expiration

DSID

Doubleclick.net

Used for retargeting, optimisation, reporting and attribution of online ads.

2 weeks

IDE

Doubleclick.net

Used for retargeting, optimisation, reporting and attribution of online ads.

2 years

 

Social Media Cookies

Name

Domain(s)

Use

Expiration

__atuvc

addthis.com

Enables visitors to share content with a range of networking and sharing platforms.

1 year

__atuvs

addthis.com

Enables users to share content with a range of networking and sharing platforms via a browser plug-in.

30 minutes

_js_reg_fb_ref

facebook.com

Facebook browser identification, authentication, marketing, and other Facebook-specific function cookies.

Session cookie

APISID

google.com

Facilitates the Google Plus sharing button.

2 years

bku

addthis.com

Tracking cookies to allow you to share content via social media. When cookie is generated AddThis collects data about what is being shared, when, and how through Addthis server.

1 year/ Persistent cookies

CONSENT

google.com

Facilitates embedded YouTube videos.

Persistent cookie

cw_id

addthis.com

Gives users the opportunity to recommend website content on social media.

4 weeks

datr

facebook.com

Facebook browser identification, authentication, marketing, and other Facebook-specific function cookies.

Persistent cookie

eu_cn

twitter.com

Integrates social sharing capabilities.

4 months

fr

facebook.com

Facebook browser identification, authentication, marketing, and other Facebook-specific function cookies.

2 months

guest_id

twitter.com

Detects whether a user is logged into Twitter.

2 years

loc

addthis.com

Enables users to share content with a range of networking and sharing platforms via a browser plug-in.

1 year

LOGIN_INFO

youtube.com

Supports embedded YouTube videos.

2 years

mus

addthis.com

Enables users to share content with a range of networking and sharing platforms via a browser plug-in.

2 years

na_id

addthis.com

Gives users the opportunity to recommend website content on social media.

1 year

na_tc

addthis.com

Plugin which gives visitors the option to recommend our website content on social networks.

1 year

ouid

addthis.com

Enables users to share content with a range of networking and sharing platforms via a browser plug-in.

1 year

personalization_id

twitter.com

Integrates social sharing capabilities.

2 years

PREF

youtube.com

Tracks the number of views for a particular video.

8 months

reg_ext_ref

facebook.com

Tracks the referrer where user is referred from an external site.

Session cookie

reg_fb_gate

facebook.com

Tracks the URL of the first visited Facebook page.

Session cookie

reg_fb_ref

facebook.com

Tracks external referrer URL from which the browser visited Facebook.

Session cookie

sb

facebook.com

Facebook browser identification, authentication, marketing, and other Facebook-specific function cookies.

2 years

SIDCC

google.com

Supports embedded YouTube videos.

3 months

ssc

addthis.com

Helps integrate the user's social media profile.

2 years

ssh

addthis.com

Helps integrate the user's social media profile.

2 years

sshs

addthis.com

Tracks sharing when AddThis functionality is used and also helps integrate the user's social media profile.

2 years

syndication_guest_id

twitter.com

To integrate social sharing capabilities.

1 year

tfw_exp

twitter.com

To integrate social sharing capabilities.

14 days

uid

addthis.com

Enables users to share content with a range of networking and sharing platforms via a browser plug-in.

3 years

uvc

addthis.com

Enables users to share content with a range of networking and sharing platforms via a browser plug-in.

2 years

VISITOR_INFO1_LIVE

youtube.com

Videos are embedded from Youtube by using YouTube's privacy enhanced mode.

8 months

wd

addthis.com

Enables users to share content with a range of networking and sharing platforms via a browser plug-in.

5 Days

YSC

youtube.com

Allows users to view Youtube videos.

Expires when session ends

 

Getting More information

You can find out more about cookies at:www.allaboutcookies.org

For more information on opting out of third parties’ use of cookies, please visit: Your Online Choices.

 

Date of this Policy: 24 May 2018